The new Double Wear Stay-In-Place reimagined Estée Lauder’s iconic long-wear foundation with a more buildable, breathable, lightweight formula and expanded shade range to better match diverse skin tones.

Developed new brand.com assets through cross-functional collaboration.

Aramis Intuition Intense launched with global ambassador Dwyane Wade that reimagines the Aramis fragrance legacy for a modern audience, blending bold woody and aromatic notes to express confidence and instinct. The launch honors the brand’s heritage while expanding its relevance for a new generation of men.

Developed and led retail.com assets.

Mediterranean Honeysuckle Soleil launched as a seasonal extension of AERIN’s Mediterranean Honeysuckle fragrance, introducing a brighter, solar interpretation inspired by summer travel and coastal living.

Led the development of new brand.com assets.

The Legacy Collection reintroduced five of Estée Lauder’s most iconic fragrances, reimagined for a new generation. Curated by Frédéric Malle, the launch blends heritage and modernity, refining each scent to feel relevant, elevated, and unmistakably timeless.

Led the development of new brand.com assets.

Everyday Gifting introduced a new gifting service from Estée Lauder, designed to make thoughtful, everyday moments easier to celebrate. The launch streamlines the gifting experience with curated options and elevated presentation, transforming spontaneous gestures into effortless expressions of luxury.

Led the development of new brand.com assets.

Re-Nutriv The Diamond Serum Lipstick launched as a limited-edition collection, inspired by the brilliance and precision of fine jewelry.

Led the development of new brand.com assets.